Futurist Chris Riddell says, “This is without doubt the most extraordinary time to be a consumer. Over the next five years alone, we will experience more innovation than we have seen in the last 50 years.” 

 “Much of what we are seeing today is just the tip of the iceberg of the new normal where online platforms, like marketplaces, integrate themselves into this new world of intelligent experiences; where data will be utilised to make experiences personalised at every single moment; from computers as CEOs to digital storefronts and virtual e-commerce dating assistants. Yes, the future will be different. But the future will also be amazing!”

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